Privacy and Cookie Policy

At Loom & Mirage, we are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy outlines how we collect, use, and safeguard the information you provide to us when interacting with our digital presence and services.

Information We Collect

We collect information to provide a seamless, personalized experience, whether you are exploring our heritage-inspired collections or utilizing our AI-enhanced shopping features. This may include:

Contact Information: Details such as your name and email address when you sign up for updates, participate in research, or contact our support team.
Engagement Data: Interactions with our website, including preferences for cultural heritage products and engagement with our AI try-on tools.
Technical Information: Data gathered through standard web technologies (such as cookies) to improve site performance and functionality, such as IP addresses or browser types.

How We Use Your Information

We use the information we collect to:

Enhance Your Experience: Provide personalized recommendations and improve our AI try-on experiences.
Communication: Respond to your inquiries, share updates regarding our latest collections (such as the Midnight Monarch and Sovereign Series), and provide customer support.
Market Insight: Conduct research—such as our focus group initiatives—to better understand interest in our fusion of traditional craftsmanship and modern technology.
Security and Compliance: Protect the integrity of our website and comply with legal obligations.

Data Protection and Sharing

We prioritize the security of your data. We do not sell your personal information to third parties. We may share information with trusted service providers who assist us in operating our website or conducting our business, provided those parties agree to keep this information confidential and secure.

Your Rights and Choices

We respect your right to control your personal information. Depending on your location, you may have the right to:

Access the personal information we hold about you.
Request corrections to any inaccurate information.
Request the deletion of your data from our systems.
Opt out of marketing communications at any time.

To exercise these rights, please contact us directly through the channels provided on our website.

Appealing a Decision: If we are unable to fulfill your request, we will provide you with a written explanation of our decision. If you are a resident of Virginia and wish to appeal this decision, you may submit a formal appeal by contacting us at privacy@loomandmirage.com with the subject line “Appeal of Privacy Decision.” We will respond to your appeal within 60 days. If your appeal is denied, we will provide you with information on how to contact the Virginia Attorney General to submit a complaint.

Our Use of AI Technologies

At Loom & Mirage, we are committed to blending traditional heritage crafts with modern innovation. To enhance our storytelling and provide a seamless digital experience, we utilize advanced AI technologies in our creative and operational processes.

Content Creation: We use generative AI tools to assist in the creation of visual assets, including cinematic videos, imagery, and product photography. These tools help us visualize the intersection of tradition and modern aesthetics.
Product Descriptions & Communications: AI models may be utilized to assist in drafting high-quality, descriptive content for our collections and responding to customer inquiries, ensuring that our brand messaging is both informative and evocative.
Operational Optimization: AI may be used to analyze user preferences on our platform to help us curate and suggest content that better aligns with the interests of our "art at heart" community.

Transparency & Attribution We believe in clear communication. Media content that has been significantly created or enhanced by AI will be labeled with indicators such as "AI-Assisted" or "Digitally Synthesized." We maintain human oversight over all AI-generated output to ensure it meets our exacting standards for quality, accuracy, and brand alignment.

Data Responsibility The use of these tools does not involve the unauthorized sharing of your personal data. We prioritize your privacy and ensure that any data processed by these technologies is handled in strict accordance with our Privacy Policy and applicable regulations, including the Virginia Consumer Data Protection Act (VCDPA).

Cookies and Similar Technologies

At Loom & Mirage, we believe that your digital journey should be as refined as our artisanal creations. To ensure our digital atelier performs at the highest standard, we employ cookies and similar technologies.

How We Use These Technologies

We utilize these files to provide a seamless, high-end experience, categorized by their specific purpose:

Essential Artisanship (Required): These cookies are fundamental to the operation of our website. They enable secure access to your account, manage your bespoke shopping bag, and ensure the integrity of your "made-to-order" experience. These cannot be disabled as the site would not function without them.
Visual & Performance Insights: These tools allow us to understand how our community interacts with our cinematic presentations and high-definition imagery. This insight enables us to optimize site speed and responsiveness, ensuring your exploration of our collections remains fluid and uninterrupted.
Personalized Curation: With your consent, we utilize these technologies to tailor our digital environment to your aesthetic preferences. This allows us to highlight designs and stories most aligned with your personal taste, ensuring that your time in our atelier is uniquely yours.

Your Preferences

Exclusivity is rooted in control. You are the curator of your own data. You may review, manage, or withdraw your consent for non-essential cookies at any time via the "Cookie Preferences" link in the site footer.

Google Analytics

Within the "Visual & Performance Insights" category, we use Google Analytics (provided by Google LLC) to measure website traffic and usage anonymously—such as pages visited, referral sources, and time on site—so that we can continually refine your experience in our digital atelier. It collects data via cookies and is enabled only after you opt in to "Visual & Performance Insights"; we do not load Google Analytics without your consent. You may withdraw your consent at any time via the "Cookie Preferences" link in the site footer. This processing is also governed by the Google Privacy Policy.

Meta Pixel (Facebook Pixel)

Within the "Personalized Curation" category, we use the Meta Pixel (provided by Meta Platforms, Inc.) to measure advertising performance and for remarketing—for example, to measure browsing, add-to-cart, checkout, and purchase conversions from our Facebook / Instagram ads. It collects data via cookies (_fbp, _fbc) and is enabled only after you opt in to "Personalized Curation"; we do not load the Meta Pixel without your consent. You may withdraw your consent at any time via the "Cookie Preferences" link in the site footer. This processing is governed by the Meta Privacy Policy.

Updates to This Policy

As our atelier evolves, so too may our digital practices. We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically to stay informed about how we are protecting your information. Your continued exploration of Loom & Mirage signifies your acceptance of these practices.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, please reach out to us at privacy@loomandmirage.com.

Last Updated: July 3, 2026